Have You Ever Consider why it’s Important for Your Business?

Ever wonder why a lot of big businesses continue to dominate their industry? Do you know why a lot of businesses devote time to social media or hire social media manager to manage their account for them? Did you know that over 90% of marketers have increased their business exposure through social media?

Let’s call a spade a spade; your business will continue to lag behind if you are not using social media marketing to your advantage. No matter what you sell and the audience you sell to, using social media marketing remains one of the best ways to grow your brand and increase your ROI.

What is surprising is that some business owners out there still don’t know what social media marketing can do for them. They don’t know whether they need it or not, so they still ask; why do I need social media marketing? If you are yet to start leveraging the benefits of social media marketing, then you need to start now if you want your business to stand tall among others in the same industry.

Social media is now one of the most important aspects of digital marketing you should never ignore because it provides you with a chance to reach millions of potential customers and customers worldwide. So if you are not applying this great tool, you are missing out on a great marketing opportunity.

Why Social Media Marketing is Vital for any Business

It Improves Brand Awareness

If you want to increase your business visibility and increase your sales, social media remain the most profitable and stress-free digital marketing tool you can use. Applying social media strategies will help you increase your brand recognition significantly. Several marketers have shared their testimonial of increasing their brand visibility, customer experience and ROI through their social media marketing efforts.

Undoubtedly, creating a social media page for your brand and spending few hours every week to engage your audience will benefit your business immensely and help you produce a wide audience for your company in a very short time. So if you want to improve your brand awareness, social media is the tool you need.

It Drives Traffic

Whatever the industry you belong to and the audience you have, a substantial portion of your leads and customers are on social media. That is why you need access to them on social media. Having access to customers on social media can help boost your website traffic. It can take some time for the new content you post on your website to get traction with Google but with social media, you can easily direct people to your new content.

The best part of social media is that your posts will be shown to your followers and those that are interested in your products. This means you will be getting targeted traffic you can easily convert to customers. Social media can help you attract the right traffic and boost your SEO.

Social media is the best way to connect with consumers and leaders in your industry

If you want to understand your audience, just apply social media marketing. What makes social channels like Facebook, Instagram and Twitter effective marketing tools is the opportunity they provide you to interact with your customers. Meer reading your customer’s status updates and tweets can help you gain insight into their daily lives including:

• Their hobbies
• Products they are buying and why they buy them
• The website they visit
• The kind of posts they love to read and share
• And much more

Knowing the above provides you with a lot of marketing benefits. When you know what your customers love, do and relate to, you will be able to write more compelling content and posts, which can lead to more traffic and more sales. In fact, the benefits can go beyond marketing; you can easily identify their pain points so you can refine your product strategy and improve your conversion.

It is cost-effective

Among all the available online advertising strategies, social media marketing is the most cost-effective. It is completely free to create and sign up for an account on any social networking channel. After creating a free account, you can start posting content on your page for free and you can also generate leads or customers for free on your page – that is how sweet social media can be.

You can also use paid advertising to reach more people on social media but make sure you start small to see the benefits you can gain. When it comes to an online advertisement, “cost-effective” is important because it means greater returns on investment. You just need to invest a little time and money to increase your conversion and get a return on investment.

Improved brand loyalty

Social media presence is one of the best ways to improve brand loyalty. When you are there when customers need you to answer their questions, you will be able to interact with them and improve their trust in your brand. Satisfying your customers can improve brand loyalty, so it is important to often engage with your audience and develop a bond with them.

Developing a loyal customer base is the main goal of every business and if you want to do it effectively, social media is the best tool you need. So whether you are looking to increase traffic on your website, create brand awareness or you want to promote your brand, you can use social media.

It will get you more sales

Whether you want to promote a service or product or you are offering promos and discounts, you can do it on social media without any hassle. According to a study, 67 percent of Twitter users are likely to buy from brands they follow. In fact, 90 percent of Twitter users follow businesses because of discounts and promos.

Try to share coupon codes to attract more customers and increase your ROI. If you want to get more sales, using social media marketing makes sense.

Conclusion

There is no doubt that social media marketing offers many benefits for small and big businesses. You can start using it today if you want to increase traffic and ROI. If you are busy and don’t have time to manage your social media accounts, hire a social media manager to do the work for you. The earlier you start, the faster your business will grow.

Further reading –

Here’s another great article from a contributing writer in Forbes that you may be interested in reading about.

Also, don’t forget to share this article.

Be great,

Ires