Communicating is essential to build your business and appeal to your target market. But it’s a myth that you need special talents in order to communicate well. Anybody can develop good communication skills by working on a few key actions. Here are a few to start working on now!

Listen to What People Need

Good communication isn’t just talking; it’s also about active listening. To understand the needs of your customers, employees, or vendors, you must listen with the purpose of understanding the message and the context behind the message. Ask questions to clarify the meaning and to learn details. Summarize what you heard before making your reply.

Body language is important as well. People will feel more confident about communicating with you if you make eye contact and listen with attention. Nodding your head as you listen conveys empathy and encourages people to be open with you.

Build Your Network

Networking is especially critical in the early stages of your business. In networking, you can meet other business owners, prospective customers, and others who may be important future associates. When you meet new people, your network will grow exponentially. You can meet people at professional associations, conferences and seminars, local events, and online groups. Make an effort to introduce yourself to others and be prepared with a conversational starter. Present yourself with confidence, but don’t be pushy when you sense the interaction is coming to a close. You should also follow up afterwards with friendly communication, such as a LinkedIn message or email.

Develop a Consistent Message

Effective communication is part of developing the unique brand of your business, and that means crafting a consistent message in person and across all media channels. You should be able to quickly describe your business and what makes you stand out. This is often called an “elevator speech” because it lasts about the same time a ride on an elevator with an important business contact would take. Your “elevator speech” will form the basis of a consistent voice and message for your business, which you can repeat and expand on with your website, business social media accounts, and marketing communication. You’ll be developing a clear and recognizable brand.

With preparation and practice, you’ll be able to communicate well in any business situation. As long as you speak and write with sincerity, consistency, and good will, you’ll find people will be friendly and receptive to what you have to say. Don’t be afraid to start talking!

Read this next: How to Take Full Advantage of Mobile Marketing