Running a business during a period of growth is exciting and challenging, but running a business when things aren’t going as well comes with its own set of difficulties. It can be hard to figure out how to keep things going when your business simply isn’t growing. But if you can find out how to make it through those difficult times it can help you to make your business even better and increase the strength of its foundation.

Maintain Cash Flow 

The first thing is that you need to make sure that you are continuing to make money despite your lack of growth. This is a huge challenge but if you do things right, it will do a lot of good for your business. A big part of your cash flow is making sure that you are keeping track of your budget and not overspending. According to Empire Flippers, finding ways to invest and receive passive income on the side helps stabilize individuals and companies. You also want to estimate the cash flow in the future so you can make choices that will improve your profits over time. As you continually change and grow, your business will see huge benefits.

Focus on Customer Retention 

If your business isn’t growing, it’s even more important that you keep hold of the customers you do have. By focusing on customer retention, you can get more out of your current customers and build stronger relationships. As Utah Valley Chamber points out, it’s more costly to recruit new clients than to just retain your existing ones. To keep your clients, give them rewards, listen to their feedback, and implement changes as needed so you can keep your business a place that they appreciate. Constantly work on building customer relationships so you can continue to do well even without growth.

Improve Your Marketing 

Every business needs marketing to stay afloat, but sometimes when you aren’t growing you can put marketing to the side. This is a big mistake. Instead, you should focus more on affordable channels and effective solutions to market your company so you can start boosting your growth. Business News Daily recommends unifying your market across all channels, including your website, social media, and advertising. This will get you on the right track to keeping your business in good standing and actually making the improvements you need.

Running a business is hard, especially when you aren’t experiencing the growth you hoped for. But that doesn’t mean you should give up hope. Instead, make it a point to focus on the important things and continue moving forward, so you can achieve all of the dreams you have for the future of your business.

Read this next: 7 Strategies to Keep Customers Coming Back