Traffic to your business is one of the most important factors that impacts the success of your business. But even more important than traffic is your conversion rate, or the percentage of visitors to your business that make a purchase. Increasing your traffic is wonderful, but if it doesn’t lead to a maintenance or growth of your conversion rate, then it is wasted traffic. Businesses have always struggled to find new and creative ways to increase their traffic, with mixed success. Here are a few new ways that you can try to increase your conversion rate amongst potential customers.

Make Everything Visually Appealing

You would be shocked how big of a factor appearance plays in a customer’s decision in whether to make a purchase at your business. If your website or your store are not aesthetically appealing, then you are leaving conversions on the table. Start by making sure that your physical storefront (if you have one) is clean, clutter free, and speaks to your brand. Next, take a good hard look at your website and determine if it gives the appearance you want. Make sure that you are spending the time it takes to have a beautiful website.

Develop a Mobile App

Mobile integration is arguably the most important thing that your business can do to improve your conversion rate in today’s digital marketplace. The best thing to do is develop a mobile app for your business. So many people rely on their smartphone or mobile device as their top source of internet access, and many use their mobile devices to shop. Mobile apps can increase conversion rates by 3 times. Get a mobile app in development and out there to ensure that you are getting the most conversions possible from your online customers.

Offer Discounts

And the final key to increasing your conversion rates for your business is to offer discounts. You may have noticed that after you have been shopping online at a store and perhaps placed a few goodies in your shopping cart, and then never finished your purchase, that you receive an email from that business offering you a discount on the exact items you were looking to purchase? This is a simple tactic that increases your conversions drastically, by providing discounts on the items your customers want to buy.

Increasing the conversion rates for your business is one of the best ways to grow your business and drive your success. But boosting your conversion rates is easier said than done. Give these three techniques a try and see how your conversion rate goes through the roof.

Check out this article on the benefits of revamping your eCommerce store!