With both technology options and face-to-face options for meeting new customers changing in an ever-developing world, being able to find potential customers is almost the easy part of marketing. Being able to locate and contact almost all of humanity is, at least, fairly easy at this point. We know where they are: at home! The trick is getting eyes on your message long enough to attract minds to it, and then getting minds to be excited about it.

How to Make a Good First Impression

Customers are ready, but you have to be able to impress those you find, and make sure they are on board with your offerings. Having a successful first meeting is much like having a great first date: you need to be confident, have good hygiene and body language, and especially know your topics of conversation. You want your customer to feel at ease with your expertise in the marketplace, and confident that you are both safe and thoughtful of their marketing needs. Do your homework in advance to impress them with your understanding of what they want and need.

Repeat the Message

According to research, messages are more effective when they are repeated several times. This isn’t to be nagging or annoying, but rather to be the hook of your message. When a message is repeated, it becomes familiar. Repeated things which are familiar become preference. Don’t forget to repeat your message. A repeated message is a psychologically sound one. Always repeat your message.

Good Hygiene and Body Language

There is a whole new world of body language to practice now that facial expressions are, quite naturally, covered in masks. In the business of sales, being able to read your customer’s posture and face has always been essential, and taking much of the face out of the equation with mask wearing is a complex situation. This should encourage you to focus on good, medium eye contact, and reading other body expressions of your clientele. There is a great deal of information in eyes and eyebrows if you are taught to read them, as well as shoulders, backs, and heads.

In a weird new world where we are battling a pandemic, many of the same rules of marketing apply, though perhaps in a slightly altered way. By working on making a good first impression, repeating your message in well prepared ways, and making sure you practice reading new body language signs, you can progress with your company and in your personal goals. The skills you learn and focus upon might be difficult now, but as they, too, become familiar, they will be easier both now and when the pandemic has ended.

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