Businesses have multiple valuable assets that are worth taking care of. There are monetary assets in the form of business accounts, physical assets in the form of the physical business and products, and more intangible assets, such as your employees and customers. It’s particularly important to take care of your customers and make them feel more connected to your business. So how do you go about doing this?

Get to Know Them

If you want to build a connection with someone, anyone, you need to take the time to get to know them. The better your customers feel you know them, the more connected they will feel to your business. This is especially important in the case of returning customers. Take the time to learn your customers’ names. Ask after their family. If they share personal details such as birthdays or anniversaries, try to remember them and celebrate them when they come around.

Start a Rewards Program

When customers feel connected to your business, they’re more inclined to come back repeatedly. You can sweeten the deal for them and encourage them to return by starting a rewards program. Incentive programs can create customer loyalty. This is especially important when you consider that businesses see a greater ROI on repeat customers than they typically do on new customers. Make sure your rewards program is easy and intuitive to use. The incentives should be incentivizing and something your customers have an interest in. Remember, the point is to reward customer loyalty.

Interact Online

You don’t have to limit customer interactions to in-person ones. You can, and should, interact with them online too. Responding to reviews, questions, and connecting on social media are great opportunities for you to build connections. It makes you more accessible as a business to consumers. You can also use online interactions as an avenue to build your company’s brand. To do so, your tone should be on brand, portraying the right characterization for your company. It needs to be consistent with the rest of your brand image, so keep that in mind throughout your online interactions.

Customers want to feel connected to the businesses they go to and support. You can get them feeling more connected to your business by taking the time to get to know them, setting up a rewards program, and interacting with them online. This will help you build strong, lasting relationships with your customers that will foster customer loyalty and have them coming back to your business again and again.

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