Businesses rely on a steady stream of both repeat and new customers to stay operating. While repeat customers tend to provide businesses with a substantial return on investment, it’s not enough. If you want to grow your business you need to have a solid strategy that leads to new customer acquisition and the ability to close sales. That tends to be more easily said than done, but there are things you can do in order to accomplish this.

Create a New Lead Generation Strategy

Leads can be one of the more valuable tools for closing sales. Typically, a quality lead already has an interest in what you have to offer, which significantly increases your chances of converting into a sale. If you want to increase your sales, generating more leads is a good approach to start with. There are a lot of different lead generation strategies that you can make use of. To find the one that’s most likely to benefit you, analyze your target customer. Find out which lead generation strategies are most effective with them and focus your efforts there.

Try New Selling Techniques

Once you’ve made contact with your lead, you need to sell your products. There are a lot of different selling techniques out there, and not all of them are effective with all people. If you aren’t seeing the results you want in terms of sales closures, you may need to rethink the technique you’re using. People are more likely to buy your products if they are framed as solving a problem. Analyze your conversations with customers to see how you’re coming across. Are you confident? Friendly and empathetic? How well do you mirror your customers? These can all impact your ability to close a sale.

Follow Up

Following up with new leads and existing customers is a sales must. It’s what lets you connect with the customer so you can close the sale. Timing is an essential component of a successful follow-up. The quicker you follow up on a lead, the more likely you are to convert it into a sale. Following up in under an hour significantly increases your chances of success. The longer you wait, the colder the lead becomes until it’s no longer viable.

Your business relies on its ability to acquire new customers and close sales. If you need a boost in this area, try creating a new lead generation strategy and utilize new selling techniques. Don’t forget to follow up with your customers moving forward. By increasing your capacity to acquire new customers and close sales, you’ll increase your business’s profitability and its ability to grow.

To get more help growing your coaching business, contact me to schedule an appointment!