Social media is the name of the game these days in order to gain a following and market your business. But the sheer number of people in the competition can seem overwhelming. How can you showcase what makes your business unique while beating back the competition?

Hit It From Multiple Angles

One way that you can beat the competition on social media is to present your business from multiple platforms. For example, if you already have a Facebook page, create an Instagram and Twitter account. However, it’s more important to be active on all platforms. If you heavily use Facebook but never even touch your Instagram account, what good will that do to your company? It may help to schedule when you will post on your different accounts as well as managing multiple accounts can be difficult. However, having multiple accounts will help you and your company be more visible.

Know What They’re Doing

Another way you can beat back the competitors is to know what they are doing with their competition. The need for data is why competitive intelligence is useful for social media marketing. Everyone knows that social media marketing is the way to attract a following and gain customers, so everyone is using social media. Your competitors will likely have a different way of marketing themselves. It is useful to know what they’ve done so that you can create your own strategy to stand out above the crowd.

Create a Unified Professional Image

On all of these fronts, it is especially important to pay attention to branding. You want to stay consistent across your multiple accounts and you want to present an image that is distinct, unique to your business, and professional. By making a unique professional identity, and by being consistent across multiple platforms, you maintain a presence on social media. This is one of the reasons why it is important to stay active on social media. You don’t want to post too frequently, but you also don’t want to post only around holidays. Social media is how you connect with your customers and you want to create a professional image that is relatable while also posting frequently so that customers feel connected to you and your business.

It may seem daunting to beat back the competition on social media, but it is possible. You can make your business stand out above the crowd.

For more great business tips, read this next: What Do Customers Want to See in Your Marketing Strategy?