Building your customer base isn’t just about finding new customers. Sometimes the best thing you can do is to invite old customers to return to your business. Figuring out what went wrong with an old customer and resolving the issue can help you to bring your old customers back all while reaching out to new customers effectively.

Look at Why They Left

Customers leave businesses for all kinds of reasons, sometimes they leave because there was a problem, sometimes they go to a competitor, and sometimes they simply forget to follow up or continue purchasing from the same provider. Figuring out why a customer left can help you come with actionable steps to reach out to the customer and bring them back. The more you understand about the customer’s decision to leave, the better you will be able to answer their questions and fix any problems, so they are willing to come back to your company again.

Send a Text

Once you understand what happened with your customer, you are in the perfect position to reach out. Figuring out how to reach out may seem like a big challenge, but it can actually be pretty simple. It’s best to reach out in a way that people are likely to see and respond to. Text messages are one of the most effective ways to communicate because 95% are opened within 3 minutes. Unlike emails that may simply end up in the spam folder, a text is likely to be opened and read which makes your customer much more likely to respond and return. Text messages are also generally short, which makes them easier to figure out and a less stressful mode of communication.

Offer Discounts

It is a lot easier to bring in your old customers if you give them an incentive to return. A discount can be a great incentive that can help to help your old customers feel appreciated and to want to return to your business. Whether you choose a dollar amount to remove from their next purchase, give them something for free, or take a percentage off, they are sure to be pleased with the potential for savings, especially if they are reminded why they might need your products.

By figuring out issues your old customers may have had, you can make your business better for everyone and help them to come back to your business for their present and future needs.

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